Home health massage therapy business opportunities abound and will continue growing

Far from being a secret health business opportunity, an estimated 165,000 people in the United States practice some type of massage therapy as a part or full-time source of income. Many of them aren’t even Swedish. 165,000 is a daunting figure, just try to count all the oily fingers! As a would be entrepreneur you should wonder if there’s any room left for you. Before you completely discount massage therapy as a saturated market consider this, less than twenty-five percent of American adults have even experienced a professional massage.

Growing respect for the business of massage therapy among health care professionals means increasing opportunity for you

Hospices are beginning to treat patients experiencing chronic pain with massage therapy as an alternative to painkillers. Organizations like Nursing Touch and the Hospital-Based Massage Network continue to expose new bodies to the hands of Massage therapists. A steadily increasing number of pain-wracked bodies are getting exposed to massage in professional health care environments. It doesn’t take many professional massages before someone wonders how they lived without. Rather than seriously injure themselves for another good massage many patients begin visiting private therapists for repeated doses of the good stuff. It’s no surprise that massage therapy is one of the fastest growing business opportunities in non-traditional health care.

Insurers are catching to the effectiveness of massage therapy versus traditional medicine

Now, a typical massage therapist works in the evenings on the way home from their regular job helping regular folks with plenty of extra time and money. It will be a wonderful day when the average health care plan covers ‘things that just make people feel good’ but until that day most pay out of their pockets. Unfortunately, professional massage is still something of an indulgence reserved for people with extra time and money. Associated Bodywork and Massage Professionals estimate that less than twenty percent of all massage therapists provide the type of health care orientated services that insurers are willing to cover. The good news is that a growing number of HMOs are catching on to the fact that massage treatment can be an extremely cost effective treatment for certain patients.